CALI SANDS.

Inspired by a love for fashion and the ocean, Cali Sands has become a symbol of confidence, style, and adventure.

Cali Sands is a premium beachwear line for women, specializing in bikinis, swimsuits, sarongs, and luxury accessories.

Cali Sands not only crafts beautiful swimwear but also prioritizes ocean preservation. With a sustainability focus, the brand uses eco-friendly materials and ethical practices, ensuring each piece is planet-friendly. At its core, Cali Sands aims to empower confidence and beauty, making every swimwear moment unforgettable

Brand Mission To empower women to feel confident and beautiful in their skin by creating stunning swimwear that is comfortable, ethical, and eco-friendly. 

Processes and rationale Frequently seen lining beaches, city streets, or shopping mall planters. The Palm tree is the central element of the design to evoke feelings of leisure, relaxation, and living the good life. Additionally, the sub mark logo is designed to capture the essence of paradise and luxury.

The palm tree was designed using the pen tool, followed by a zig-zag stroke on a separate layer. The expand function was utilized to convert the design into a vector shape, enabling the creation of gaps throughout the trunk. Known for its straight edges and sharp angles that convey a sense of sophistication and professionalism. The IF Kica font is utilized to capture attention and create a strong visual impact.

Software Adobe Illustrator Adobe Photoshop