THE LOUNGE BAR.
Digital, 2023
‘TLB’ also known as The Lounge Bar, is a sophisticated setting where mixology and culinary mastery meet with an unmatched atmosphere of ambiance. The ethos is simple: To curate an experience that tantalizes the taste buds and ignites the senses.
The Lounge Bar is the perfect spot for those who appreciate fine drinks, dining, and good company in a sophisticated setting.
Softwares
Adobe InDesign Adobe Illustrator Adobe Photoshop
Processes and rationale
The Architectural is a sans serif font selected for its elegant typeface, which adds a modern and sophisticated aesthetic to the logo. Utilizing the pen tool, the champagne glass was drawn, followed by employing the expand function to generate editable outlines and anchor points. This process facilitated the transformation of the text layer into a vector shape.
Colour palette:
Japanese maple - To evoke the sense of allure and high-end class where guests can unwind, feel comfortable and pampered.
Mahogany and Sedona - To entice guests to embrace an atmosphere crafted for joyful living and relaxation, while evoking the feeling of hunger.
Cantaloupe - Invites guests to enjoy an ambiance of vibrant positivity, while unwinding to soothing melodies of downtempo electronic music.
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