FRANKIE & BENNY’S.
30th Birthday Campaign - 2025
The 30th anniversary campaign was a chance to honour F&B’s legacy while bringing fresh energy to the brand, showing both their loyal guests and new visitors that they’re still the go-to spot for unforgettable American Italian dishes. It’s all about nostalgia, fun, and looking ahead to the next 30 years with excitement - because the best is yet to come!
Concept: “When Frankie Met Benny” looking into how Frankie & Benny are the perfect match.
Theme: ‘Dirty Thirty’ with messy, delicious dishes.
Deliverables
30th Menu
Email Asset
Social Story
Softwares
Adobe Photoshop
Adobe Illustrator
Social Story Post
Designed to bring energy and colour to the screen, by using bold typography, vibrant imagery, and dynamic composition to grab attention quickly. Designed with hierarchy in mind, the layout encourages quick interaction while keeping the brand’s fun, family-friendly tone at the centre.
Email Asset
This email design combines strong visual hierarchy with clean, digestible content blocks to drive customer engagement. Vibrant colours, styled food imagery, and playful messaging work together to reflect Frankie & Benny’s upbeat brand while guiding users clearly toward promotions and CTAs.
Menu Concept 1
For the 30th menu, I leaned into playful, high-energy visuals with a retro edge — using vibrant colour palettes, punchy typography, and layered textures to evoke a sense of fun while staying on-brand. My style here reflects a love for character-led design that’s both commercially effective and creatively distinctive
Menu Concept 2
This menu concept strips back the noise to let the brand’s personality shine through more subtly. I used structured layouts, simplified icons, and carefully considered typography to bring clarity and flow to the customer experience. The design balances modern polish with nostalgic charm, giving Frankie & Benny’s a more elevated, grown-up feel while keeping it accessible and fun.
