Chérie is a luxury Italian lingerie brand rooted in the belief that confidence begins with what you wear underneath. Designed to empower women of all shapes and sizes — including plus-size — Chérie celebrates femininity, sensuality, and self-love through beautifully crafted lingerie.

With a focus on quality, comfort, and elegance, Chérie is designed to help women embrace power from the very first layer.

This project explores the art of luxury lingerie branding — from the unboxing experience to the finer details that make each moment feel special. From cream gift bags to silk-lined packaging, handwritten thank-you cards, and dreamy content posters, every touchpoint was designed to capture the romance, elegance, and intimacy behind the New Silks Collection.